Malaysia Virtual Experience (MyVXp) with Fredo Flybaits is a pilot project in transitioning offline products to online virtual experience brought to you by TPN in collaboration with MPC.

With the use of technology, TPN and MPC have been venturing into maximising technology and digitalisation to maintain, if not to increase productivity level of the industry. Virtual experience is an alternative offering to travelling since the pandemic outbreak.

MyVXp is a testing ground for tourism product reinvention, market segmentation, and marketing strategy, tailored to the current situation.