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August 21, 2025 -Thursday |
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LEO BURNETT MALAYSIA AND XIAMEN UNIVERSITY MALAYSIA (XMUM) ENTERS STRATEGIC COLLABORATION FOR GREATER LEARNING OPPORTUNITIES ON INDUSTRY INSIGHTS
Thursday 03/01/2019
Signing Ceremony - Memorandum of Understanding
In an innovative and visionary collaboration, Leo Burnett Malaysia, one of Malaysia's top 3 Advertising Agency and Creator of Award-Winning Campaign will be working with XIAMEN University of Malaysia, a renowned Chinese university and the first Chinese university branch campus in Malaysia, to foster the culture of academic development by providing actual industry insights and case studies to the students.
The collaboration will be sealed with the signing of a Memorandum of Understanding between XIAMEN University Malaysia and Leo Burnett Malaysia.
Leo Burnett Malaysia will engage closely with related faculty and students of Advertising Programme by offering guest lectures and practices, sharing of relevant case studies and industry insights for educational purpose, providing internship opportunities for final year students of Advertising Programme, as well as other areas of cooperation.
Prof. Wang Ruifang, President of XIAMEN University Malaysia and Mr. Tan Kien Eng, Chief Executive Officer of Leo Burnett Malaysia will be present for the signing ceremony.
Below are the event details:
Day/Date: Tuesday 8 January 2019
Time: 10.00 am (programme below)
Venue: Block A4, Lecture Hall 07, Ground Floor, Xiamen University Malaysia Campus, Jalan Sunsuria, Bandar Sunsuria, 43900 Sepang, Selangor
VENUE LOCATION
Waze: Xiamen University Malaysia - https://waze.com/ul/hw28247tq9
Kindly RSVP by Monday 7 January 2019
*Note: For those who have RSVP and require transportation assistance, it will be provided by Leo Burnett Malaysia. Please be at Menara Olympia, Jalan Raja Chulan by 8:30am and we will arrange accordingly.
Programme
10.00 am: Media registration & guests arrival
10.30 am: Welcoming speech by Dr. Wang Changsong, Assistant Professor, Xiamen University Malaysia
10.35 am: Keynote speech by Mr. Tan Kien Eng, CEO of Leo Burnett Malaysia
10.40 am: Introduction of Leo Burnett and relevant industrial case studies
10.45 am: Signing of MOU XMUM & LB
10.50 am:
Group Photo
Token of Appreciation to CEO of Leo Burnett Malaysia
11.00 am: Q&A sessions
11.30 am: Refreshments
12.00 pm: Ends
You are cordially invited to send a reporter and photographer/cameraman to cover this momentous occasion of MoU Signing Ceremony Between Leo Burnett Malaysia & XIAMEN University (XMUM).
SOURCE: MSL Malaysia
FOR MORE INFORMATION & RSVP, PLEASE CONTACT:
Name: Natasha Nadzer
Tel: 017 916 7535
Email: natasha.nadzer@mslgroup.com
-BERNAMA |
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