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December 15, 2019 -Sunday

 
  A CELEBRATION OF MADRAS LANE'S CHARM AND CULTURE WITH LORONG FEST

Monday 02/12/2019



Think City hosts a walk down one of Kuala Lumpur’s iconic laneways
 
KUALA LUMPUR, Dec 2 (Bernama) -- Behind the hustle and bustle of the lively Petaling Street, lies a forgotten narrow street brimming with culture and history. Back in the 60s and 70s, Madras Lane was known as the entertainment hub of downtown Kuala Lumpur thanks to the iconic Madras Theatre that featured everything from action-packed Chinese films to great westerns. While the theatre met with an unfortunate fire in 1979, the laneway continues to preserve their namesake, paying homage to the once legendary establishment. While all that lingers of the Madras Theatre is a memory, the area still remains popular for its delicious local street food and the wide variety of fresh produce available at the wet market.
 
As part of their greater Laneway Improvement Programme, Lorong Fest: A walk down Madras Lane breathed new life into Madras Lane with the launch of this latest initiative on Friday. The event is also a part of Think City’s 10th Anniversary Celebrations, a year-long calendar of project launches and events to mark a decade of community-led urban regeneration. The weekend-long celebration of local heritage offered authentic hawker fare, fun-filled activities, engaging workshops, and the opportunity to discover and explore the rich culture of Madras Lane.
 
Together with Yang Berhormat Tuan Fong Kui Lun, Bukit Bintang Member of Parliament, Think City in collaboration with Citi Foundation officially marked the start of Lorong Fest: A walk down Madras Lane, along with representatives from Dewan Bandaraya Kuala Lumpur (DBKL), in the presence of the supportive neighbourhood communities.
 
Lorong Fest: A walk down Madras Lane is an exemplary initiative that I hope will create opportunities for the existing businesses here and nurture a sense of appreciation by the generations of today and tomorrow about our cultural history, sparking curiosity for these forgotten spaces within our city,” said Yang Berhormat Tuan Fong Kui Lun, Bukit Bintang Member of Parliament.
 
“The partnership between Citi Foundation and Think City is a strategic outreach to positively impact society and build more vibrant sustainable urban environments. This community engagement within Kuala Lumpur city has spurred renewed economic activity and a greater appreciation for our rich heritage. We look forward to accelerating the role we can play working closely with Think City,” said Lee Lung Nien, CEO of Citi Malaysia
 
As part of the efforts to communicate the culture and historical value of Madras Lane to the public, Lorong Fest: A walk down Madras Lane presented an enlightening photo exhibit featuring the various hawkers and vendors who have called the area home for the past 50 years, narrating their story and encouraging visitors to return for fresh produce, traditional ingredients and honest, good food.
 
Download the complete press kit here!

SOURCE: Mad Hat PR PLT 

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Elizabeth Harding 
Tel: 012-220 5703 
Email: elizabeth@madhat.asia

Name: Tassya Bainon 
Tel: 018-393 4269 
Email: natassya@madhat.asia


--BERNAMA
 

 
 
 

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