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February 27, 2021 -Saturday

 
  MALAYSIAN STARTUP WISE RESPONDS TO TRANSFERWISE'S REBRANDING TO WISE

Tuesday 23/02/2021



 
BANDAR SUNWAY, Feb 23 (Bernama) -- WISE AI Sdn Bhd would like to congratulate TransferWise Malaysia Sdn Bhd on the appointment of Lim Paik Wan as the local country manager.
 
WISE AI is a digital identity startup providing eKYC (electronic Know Your Customer) solutions for those looking to digitalise and streamline their customer onboarding process.
 
TransferWise is a UK-based online money transfer service provider aimed at helping users manage their international currencies cheaply, quickly, and transparently.
 
“The direction of TransferWise is in line with our WISE eKYC products – which is focused on making the customer onboarding journey as seamless and affordable as possible for fintech service providers”, says David Lim, co-founder of WISE AI.
 
As for TransferWise’s rebranding to Wise in February 2021, despite the overlap in their names, David believes that this situation opens up an opportunity for both companies to complement each other’s products and services.
 
“We would love to connect with TransferWise to see how we can work together to better service a larger combined pool of customers. After all, we named our company WISE as a stark reminder to always take the wise approach in finding opportunities and ways to add value to our customers, and I believe this is something TransferWise can relate to.”
 
David added that WISE AI’s copyrights and trademarks have been duly filed with the Intellectual Property Corporation of Malaysia (MyIPO) since 2019, in order to prevent public confusion when it comes to identifying the company’s branding, products and services.

---About WISE AI--
Born with the mission to provide digital identity to 650m people in Southeast Asia, WISE AI is an artificial intelligence company specialised in digital identity solutions. Our products include WISE eKYC110, WISE Digital ID and WISE Facial Recognition. Our clients and partners include state government, government agency, banking and finance, subsidiary of Bank Negara Malaysia, credit rating agency, certification authority, real estate, transportation, healthcare, fintech and internet companies.
 
Source: WISE AI Sdn Bhd

FOR MORE INFORMATION, PLEASE CONTACT:

Name: David Lim
CEO & Co-Founder WISE AI Sdn Bhd
Tel: +6019 396 8901
Email: david@wiseai.tech


--BERNAMA

 
 
 

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