40 Malaysian vendors gain exclusive access to global automotive giant's technology and expertise 
 

KUALA LUMPUR, Wuhu, China, Dec 9 (Bernama) -- The Malaysian Investment Development Authority (MIDA) and Chery Corporate Malaysia Sdn. Bhd., have successfully organised a premier supply chain programme in Wuhu, China supported by the Ministry of Investment, Trade and Industry (MITI) and the Malaysia Automotive Robotics & IoT Institute (MARii) from 2-5 December 2024. The four-day initiative connects Malaysian automotive vendors directly with Chery's global technology hub. This landmark programme marks Malaysia's biggest step yet towards becoming a major player in the global automotive supply chain.
 
The programme brought together more than 100 industry leaders, including 40 Malaysian vendors as well as official representatives from MITI and MARii were also in participation. Participants received access to Chery's advanced manufacturing facilities and technical expertise.
 
MIDA CEO Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid emphasised the programme's significance. “Malaysia's automotive industry stands at a transformative moment. The programme establishes a structured pathway for our vendors to access advanced technology and global markets, particularly in the crucial areas of next- generation vehicles and sustainable manufacturing. This represents a transformative opportunity for Malaysia's automotive ecosystem.”
 
He added, "The collaboration demonstrates MIDA's commitment to fostering high- value partnerships that advance our national economic agenda. We are focused on positioning Malaysia as a key hub in the global automotive supply chain, and this partnership with Chery exemplifies the calibre of investment relationships we aim to cultivate.”
 
Echoing these sentiments, Leo Chen, Executive Vice President of Chery Corporate Malaysia highlighted, "Our collaboration with MIDA highlights Chery’s dedication to building a strong and inclusive supply chain. We are eager to partner with Malaysian vendors to drive innovation and sustainability in the automotive industry, while also contributing to Malaysia’s economic growth."
 
"At Chery, we are committed to investing in people and partnerships. By inviting Malaysian vendors to Wuhu, we provide them with the opportunity to understand and adopt our global standards, enabling them to become integral contributors to Chery’s international success. This is more than just a collaboration, it is a shared journey of growth, innovation, and mutual achievement,” he said.

The four-day event featured:
• Exclusive tours of Chery's state-of-the-art manufacturing facilities
• One-on-one business matching sessions with Chery executives
• Technical workshops on next-generation vehicle technology
• Networking opportunities with global industry leaders
 
This inaugural event themed Chery Premier Supply Chain Programme aligns with the objectives outlined in Malaysia’s National Automotive Policy (NAP) by promoting local vendor development, supporting next-generation vehicles (NxGV), and incorporating Industry 4.0 practices. It also reflects Malaysia’s commitment to addressing the rising demand for electrification and smart mobility solutions.

About MIDA
 
MIDA is the government’s principal investment promotion and development agency under the Ministry of Investment, Trade and Industry (MITI) to oversee and drive investments into the manufacturing and services sectors in Malaysia. Headquartered in Kuala Lumpur Sentral, MIDA has 12 regional and 21 overseas offices. MIDA continues to be the strategic partner to businesses in seizing the opportunities arising from the technology revolution of this era. For more information, please visit www.mida.gov.my and follow us on X, Instagram, Facebook, LinkedIn, TikTok and YouTube channel.
 
About Chery Malaysia
 
Chery Malaysia is part of Chery Automobile Co., Ltd., a subsidiary of Chery Group, a leading Chinese automobile manufacturer headquartered in Wuhu, China. Established in 1997, Chery has been a key player in the automotive industry, renowned for its diverse lineup of passenger cars, SUVs, and electric vehicles. Chery has earned a prominent position in both domestic and international markets, exporting vehicles to over 80 countries worldwide, including Malaysia. For 21 consecutive years, Chery has been the No.1 brand in China for vehicle exports. For more information, visit www.chery.my 

Associated image(s) can be downloaded via this link:
https://drive.google.com/drive/folders/15xr_orPAN66IE5xZO70U8ZZijx9V_xT4

SOURCE: Malaysian Investment Development Authority (MIDA)

FOR MORE INFORMATION, PLEASE CONTACT:
MIDA
Name: Ms. Noor Suziyanti Saad
Director, Transportation Technology Division, MIDA
Tel: +603-2267 3575 
Email: suziyanti@mida.gov.my 

CHERY MALAYSIA
Name: Ms. Christina Low
PR & Communications, CHERY
Email: christinalow@chery.my

--BERNAMA